Why SPAM will destroy your reputation online by Rex Harris

The further I delve into the world of Web 2.0, the more I see the spam issue for what it is.  It’s an epedimic of ignorance, fear and the inability to allow ones mind to understand that there is more than one way to accomplish and objective.

Most of the people I find using spam are people who don’t know any better.  They are being educated by people who don’t know how to market… thus… an industry of people looking for answers simply does what they believe is right… tarnishing reputations, losing momentum and, essentially, killing their marketing career before they even get started.

Spam, in it’s simplest definition, is providing ANYONE who has not ASKED with information concerning your business, opportunity or commercial interest.  If you are sending messages, posting blogs, or participating in forums with content as described here, you are wrong, and you need to stop.

I see so many people come so close to doing things right on the social networks, only to blow it by including some long affiliate link at the end.  If you believe that a real entrepreneur is going to click your link and join your opportunity simply because you “think” it “might” be great, think again.  If you are lucky, you are going to get a program hopper or two, at best… who will join you… generating false enthusiasm (making you think you did right) only to watch them quit 30 days later because you lacked the communication skills to empower the person who joined you to become successful.

Twice today I have been contacted by people who call themselves “business people” with message like “I don’t know if you are looking or not, but I think that “so and so” is going to be huge and thought you would want to take a look.”  NO!  I don’t want to take a look!  I don’t care!  I am 100% focused and dedicated to my business, my mentors and coaches, my team, my students and my mission… anything else is a distraction and I am not interested, and neither should you be.  You should be spending your time educating others so they will be attracted to you!  That way, you can use your knowledge to leverage people into your organization/company and educate them correctly.

Think about how dumb this would be.  Imagine that you owned a deli offline.  Your deli is the doing very well… you are sellling more sandwiches and salads than anyone else on the block.  The next thing you know, someone selling hamburgers and fries opens up down he street, comes to you and says “hey, how would you like to take the focus off of your business and join with me… it’s going to be big and great!”  You would think that person was a lunatic!  Does it really make anymore sense to do the same thing online?

I know this sounds harsh, but it’s the truth.  I want to see people succeed and that’s not going to happen by publishing bullsh** information that isn’t going to instruct others as to the correct way to do things.

People don’t care abour your business, opportunity, product or marketing system.  That’s why you are sitting there, at your computer, scratching your head and wondering why no one is signing up with you.  If you can’t lead people to the promised land, they aren’t going to join you and stay.  You have to empower others and lead by example.

When you understand how to meet the emotional needs of others, and what they are, you will then hold one of the keys to success in the home business industry.

This type of leadership requires education.  When you have the ability to take someone into a community like MySpace, Direct Matches, Wowzza, NING… or any of the others, and show them how to generate traffic, leads and sales, then you will have the power to build an organization that will help you become successful as you empower them to do the same.

Don’t advertise where advertising isn’t welcome… and don’t spend any more money on advertising until you have taken the time to find a mentor who is qualified to help you do things the right way.

For more information on how you can use Web 2.0 and social marketing to become financially free visit www.rexharris.net or Google rex harris.

Cheers!

Rex Harris